基于改进双钻设计模型的良渚古文化产品设计

Liangzhu Ancient Culture Product Design Based on Improved Double Drill Design Model

目的以良渚古文化为例,以设计学视角探寻古文化与现代社会的联系,探究古文化在现代社会中的传承与创新。方法基于双钻设计模型提出一个面向文化创意设计的四钻设计模型,该模型由寻找原点、分析设计因子、寻找概念、确定方案四个阶段构成,可较全面的辅助文创产品设计。结论良渚古文化是闪耀于新石器晚期长江下游太湖地区的古文化明珠,其综合发展水平代表着同时代我国古文明发展的最高水平。总结了良渚文化符号宗教图腾、礼制表征、风土人情、主题刻符4种表现形式,运用提出的四钻设计模型进行了良渚文化的现代创意设计,有利于良渚文化这一世界级的物质文化遗产在现代的传承,对产品的文化创意内涵的提升,对中国设计的塑造具有一定的推动作用和现实意义。

The paper aims to explore the connection between ancient culture and modern society from the perspective of design,and explore the inheritance and innovation of ancient culture in modern society with Liangzhu ancient culture as an example.Based on the double drill design model,the thesis proposed a four drill design model for cultural creative design.The model consisted of four stages:finding the origin,analyzing the design factor,finding the concept,and determining the solution,and could assist the creative product design comprehensively.Liangzhu ancient culture is a pearl of ancient culture that shines in the Taihu Lake region in the lower reaches of the Yangtze River in the late Neolithic period.Its comprehensive development level represents the highest development level of ancient civilization in China at the same time.The four forms of religious totems,ritual system representations,local conditions,and motifs of Liangzhu culture are summarized.The proposed four drill design model is used for modern creative design.It has promoting effect and realistic significance for the modern heritage of Liangzhu culture which is a world-class material cultural heritage,the promotion of the product’s cultural connotation,and the shaping of Chinese design.