基于感性工学的童车外观情感意象研究

Emotional Image of Children’s Bicycle Appearance Based on Kansei Engineering

目的从感性工学的角度研究童车外观情感意象。方法首先对感性工学在造型设计领域的已有研究思路进行分析,提出产品外观情感意象研究流程及相关数据获取与分析方法。其次以儿童自行车为研究对象,从功能性价值、审美性价值和体验性价值3个方面分析童车的设计要素,研究童车包含的设计语义。最后通过童车外观情感意象实验,从感性词汇和典型样本方面,分析与讨论童车情感意象及设计启示。结果根据情感意象研究流程,得出"主观感受"与"客观形式"两类童车设计核心语义词,并通过典型样本构成的情感意象空间,挖掘了未来童车的产品设计机会。结论通过情感意象实验获取到童车设计语义,并对童车语义进行聚类。童车设计核心语义词对后期的童车方案设计草绘和评价,以及童车产品机会对童车发展方向都具有重要的参考价值。

The paper aims to study the emotional image of children’s bicycle appearance from the perspective of Kansei Engineering.Firstly,it analyzed the existing research ideas of Kansei Engineering in appearance design,and proposed the emotional image research flow of product appearance as well as acquisition and analysis methods of related data.Secondly,with children’s bicycle as the research object,it analyzed the design elements from its values in function,aesthetic nature and experience to study the design semantics of children’s bicycle.Finally,through experiment on emotional image of children’s bicycle appearance,it analyzed the emotional image and product opportunities of children’s bicycle appearance from perceptual vocabulary and typical samples.According to the procedures of emotional image analysis,it concluded two types of core semantic words namely"subjective feelings"and"objective form",and analyzed the product design opportunities for children’s bicycle through the emotional image space formed by typical samples.Through the emotional image experiment,the design semantics of children’s bicycle are obtained,and children’s bicycle semantics are clustered.The core semantic words of children’s bicycle design obtained from the research can provide significant reference value for sketch design and evaluation of later design program as well as product opportunities and development direction of children’s bicycle.