炎帝陵风景区旅游资源开发SWOT研究

A SWOT Study on the Exploitation of the Tourist Resources in the Scenic Area of Yan’s Tomb

基于SWOT分析模型,对炎帝神农氏的“安寝之地”炎帝陵风景区的旅游资源开发进行了研究。虽然2012年炎帝陵风景区被选纳入国家级风景名胜区,生态与人文旅游资源丰富,但同时也面临着“损毁”、“破败”的境况。基于此,对其进行旅游资源的开发具有一定的可研究性与代表性。通过SWOT分析了其可发挥的优势与可利用的机遇,阐明了炎帝陵风景区的弊端与挑战,提出了系列开发的对策,以期提供参考。

Based on the SWOT analysis model,this paper studies the development of tourism resources in Yandi Tomb Scenic spot of"resting place".In 2012,Yandi Mausoleum Scenic spot was selected as the National Scenic spot with rich ecological and human tourism resources,and the tourism resources of Yandi Mausoleum are rich in ecological and humanistic tourism resources.But at the same time,it also faces the"damage","broken"situation.Therefore,the development of tourism resources has certain researchability and representativeness.By analyzing the advantages and opportunities of SWOT,this paper expounds the disadvantages and challenges of Yandi Mausoleum Scenic spot and draws a series of development countermeasures,which can provide practical experience and have practical significance.