基于RMP理论的森林生态旅游产品策划——以圭山国家森林公园为例

Forest Ecotourism Product Planning Based on RMP Theory——Taking Guishan National Forest Park as An Example

基于RMP理论,分析了圭山国家森林公园旅游资源的分类和特点、现状旅游市场和现状旅游产品,并依托森林公园特色旅游资源、森林旅游市场发展目标,对圭山国家森林公园旅游产品进行总体定位,提出了重点发展4大主题类森林生态旅游产品的建议。

Based on the RMP theory,this paper analyzes the classification and characteristics of tourism resources of Guishan National Forest Park,the current tourism market and current tourism products.Relying on the characteristic tourism resources of forest park and the development goal of forest tourism market,this paper gives an overall orientation to the tourism products of Guishan National Forest Park,and proposes to focus on the development of four major themed forest ecotourism products.