基于农户视角的农业文化遗产认知影响因素研究——以江油辛夷花传统栽培体系为例

Study on Factors Influencing Agricultural Cultural Heritage Cognition Based on Farmers’ Perspective——A Case Study on the Traditional Cultivation System of Xinyi Flower in Jiangyou

基于江油的实地调查研究,利用logistic回归模型对农业文化遗产认知的影响因素进行了定量分析。从研究结果来看,农户受教育程度、是否关注和讨论国家大事以及社会新闻对农业文化遗产认知程度具有显著正向影响,由于农户文化程度普遍偏低、遗产保护政策宣传及实施不到位,农户整体认知意识层度低导致对江油辛夷花农业文化遗产的关注度不高。因此,应采取积极举措转变农户的认知水平,完善农业文化遗产保护体系,增强对农业文化遗产保护,增强农户的认知程度,并最终影响其行为,从而达到保护江油辛夷花传统栽培体系的目的。

Based on the field investigation of Jiangyou, the logistic regression model was used to quantitatively analyze the factors influencing the cognition of agricultural cultural heritage. According to the research results, the rural households’ education level, whether they pay attention to and discuss the state affairs, and the social news have a significant positive effect on the cognition of agricultural cultural heritage. Due to the low level of farmers’ education, the lack of publicity and implementation of heritage protection policies, and the low level of awareness of farmers’ overall cognition, the attention to the agricultural cultural heritage of Xinyi flower in Jiangyou is not high. Therefore, positive measures should be taken to change farmers’ cognitive level, improve the protection system of agricultural cultural heritage, enhance the protection of agricultural cultural heritage, enhance farmers’ awareness, and ultimately affect their behavior, so as to achieve the purpose of protecting the traditional cultivation system of Jiangyou Xinyi flower.