探析网络流行语在大学校长毕业致辞中产生的润滑功能——以2018年网络流行语为例

Analysis on the Lubrication Function of Internet Buzzwords to University President Graduation Speech——Take 2018 Internet Buzzwords as an Example

大学校长毕业致辞作为大学生离校前“最后一课”,标志着毕业生面临新的人生转折点和新的起点。2018年部分大学校长的毕业致辞充分运用网络流行语使其发言更加精彩夺目。网络流行语具有时效性、多产性、广泛性、附加性等特点。而传统大学校长毕业典礼演讲缺陷背后反映了刻板效应和啤酒效应。网络流行语在大学校长毕业之词中的润滑作用主要体现以下三点:第一,位差效应──拉近与学生距离;第二,阿尔巴德效应──满足学生需求;第三,晕轮效应──打破学生偏见。

As the“last lesson”of college students before leaving school, the graduation speech of university presidents marks a new turning point and a new starting point for graduates. In 2018, some university presidents' graduation speeches made full use of Internet catchwords to make their speeches more brilliant and eye-catching. Internet catchwords have the characteristics of timeliness, productivity, extensiveness and additionality. But behind the defects of traditional university presidents' commencement speeches, stereotypes and beer effects are reflected. The lubrication function of network catch. words in the graduation words of university presidents is mainly embodied in the following three points: first, the position difference effect - closing the distance with students;second, the Albadian effect - meeting students' needs;third, the halo effect - breaking students' prejudices.