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The Differences between Chinese and Western Culture in Advertisement and Translating Strategies

The Differences between Chinese and Western Culture in Advertisement and Translating Strategies
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摘要 Based on the analysis of differences of thinking way, value and aesthetics psychology between China and western countries, this paper puts forward relative advertisement translation strategies to solve the problem of deficit in translating advertisements caused by the cultural differences. Based on the analysis of differences of thinking way,value and aesthetics psychology between China and western countries,this paper puts forward relative advertisement translation strategies to solve the problem of deficit in translating advertisements caused by the cultural differences.
作者 赖康生 CHEN Jing-ming LAI Kang-sheng
出处 《海外英语》 2019年第10期48-50,共3页 Overseas English
关键词 ADVERTISING TRANSLATION CULTURAL DIFFERENCES TRANSLATION STRATEGIES advertising translation cultural differences translation strategies
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