摘要
依据编辑力的内涵和价值指向,将编辑力分为微观编辑力、中观编辑力和宏观编辑力,并围绕童书这一特定研究对象,阐释童书出版编辑力的作用。从微观层面看,编辑力是童书作品创造力、童书质量保障力与童书编辑的自我提升力;从中观层面看,编辑力是童书出版企业战略发展与市场竞争的重要源动力;从宏观层面看,编辑力是平衡儿童阅读生态,提高童书品牌影响力的关键力量。
According to the connotation and value of the editorial competence, it can be divided into micro- editorial competence, medium editorial competence and macro-editorial competence. And around the specific research object of children’s books, the paper explains the function of the editorial competence : from the micro perspectives, the editorial competence is the guarantee of the topic planning and the quality of books;from the medium perspectives, the editorial competence is an important driving force for the strategic development and market competition of children’s book publishing enterprises;from the macro perspectives, the editorial competence is the key force to balance children’s reading ecology and improve children’s book brand influence.
作者
张炯
Zhang Jiong(School of Art,Hubei University of Education,Wuhan,430205)
出处
《出版科学》
CSSCI
北大核心
2019年第3期27-31,共5页
Publishing Journal
基金
教育部人文社会科学研究项目"基于人工智能技术的编辑力体系构建及应用研究"(19YJC860049)研究成果之一
关键词
编辑力
童书出版
微观层面
中观层面
宏观层面
Editorial competence
Children’s book publishing
Micro perspective
Medium perspective
Macro perspective