编辑力研究的微观、中观与宏观之辨——以童书出版编辑力为例

Research on Editorial Competence from Micro, Medium and Macro Perspectives :A Case Study of Children' Book Editorial Competence

依据编辑力的内涵和价值指向,将编辑力分为微观编辑力、中观编辑力和宏观编辑力,并围绕童书这一特定研究对象,阐释童书出版编辑力的作用。从微观层面看,编辑力是童书作品创造力、童书质量保障力与童书编辑的自我提升力;从中观层面看,编辑力是童书出版企业战略发展与市场竞争的重要源动力;从宏观层面看,编辑力是平衡儿童阅读生态,提高童书品牌影响力的关键力量。

According to the connotation and value of the editorial competence, it can be divided into micro- editorial competence, medium editorial competence and macro-editorial competence. And around the specific research object of children’s books, the paper explains the function of the editorial competence : from the micro perspectives, the editorial competence is the guarantee of the topic planning and the quality of books;from the medium perspectives, the editorial competence is an important driving force for the strategic development and market competition of children’s book publishing enterprises;from the macro perspectives, the editorial competence is the key force to balance children’s reading ecology and improve children’s book brand influence.