摘要
纸质书与电子书的定价博弈,本质上是新旧两种互补商品探索共赢空间的过程。本文立足于市场,围绕纸质书与电子书的定价现状和策略,借助博弈论分析工具,对纸质出版商和电子书供销商双方的定价方式进行博弈分析,并通过价格策略对图书市场的发展进行探讨。
Essentially,the pricing game of paper books and e-books is a process of two complementary goods exploring win-win space. This paper bases on the perspective of market, discusses the pricing status and strategy of paper books and e-books, resorts to the tool of game theory analysis, innovatively analyzes the pricing mode of print publishers and e-book game suppliers by game analysis, and discusses the development of book market by pricing strategy.
作者
朱泽
李玉海
Zhu Ze;Li Yuhai(School of Information Management,Central China Normal University,Wuhan,430079)
出处
《出版科学》
CSSCI
北大核心
2019年第3期65-69,共5页
Publishing Journal
关键词
博弈论
定价策略
纸质书
电子书
Game theory
Pricing strategy
Paper books
E-books
