新形势下地质资料工作宣传新思路

New ideas for propagandizing geological data under the new situation

地质资料工作是地质工作成果对外进行服务最直接的渠道与窗口,由于地质资料工作人员本身宣传意识不强,领导重视程度不够,馆藏机构对外宣传缺少针对性,宣传形式单一,致使许多社会公众不了解地质资料工作和地质资料馆藏机构,不利于地质资料工作长期稳定的发展。本文针对上述情况,提出了加强地质资料宣传工作的方法与思路,既要关注社会热点选好地质资料宣传主题,又要加强地质资料的资源整合,丰富地质资料数据产品的形式,加强与传统媒体的合作,并注意运用新媒体,从而不断拓展地质资料和地质资料工作的宣传渠道,不断提升地质工作和馆藏机构的社会影响力和知名度。

Geological data work is the most direct channel and window for the external service of geological work.Because the geological data workers themselves are not well-informed,the leadership pays less attention to it,the publicity of the collections is not targeted,and the form of propaganda is single,resulting in many publics not understanding the geological data work and geological data collection institutions.It is not conducive to the long-term stable development of geological data work.In view of the above situation,this paper puts forward the methods and ideas for strengthening the publicity work of geological data,that is,paying attention to social hotspots,selecting geological data propaganda topics,strengthening the integration of geological data resources,enriching the forms of geological data products,and strengthening cooperation with traditional media.And pay attention to the use of new media,so as to continue to expand the publicity channels of geological data and geological data work,and constantly improve the social influence and visibility of geological work and collection institutions.