读图时代下的VI创新设计实践——以广西柳江农村合作银行为例

VI innovation design practice in the era of reading pictures——Taking Guangxi Liujiang Rural Cooperative Bank as an example

快节奏的生活方式下,人们平均浏览速度加快,大量的信息证明人们对图片记忆程度高于文字。更多的文字信息被转换成图片信息,设计师们利用信息图形化的方式归纳了这些令人耗时的文字阅读。在“读图时代”这个大背景下对VI设计提出了新的要求。因此图形的叙述功能、图片记忆的难易程度以及图片的风格倾向变成了一个优秀VI设计应该具备的能力。强化图形的运用,同时从传统中寻求创新是VI设计师需要思考的。文章从读图时代的背景出发,阐述了这个时代下图形在VI设计中需要具备的表现能力,探讨如何让图形更好的作用在VI设计上并寻求VI设计图形中的创新形式。

Under the fast-paced lifestyle, people's average browsing speed is accelerated, and a large amount of information proves that people remember more pictures than words. More textual information is converted into image information, and designers use information graphically to summarize these time-consuming text readings. In the context of the "reading the era of reading", new requirements for VI design are put forward. Therefore, the narrative function of the graphic, the difficulty of the picture memory, and the style tendency of the picture become the ability of an excellent VI design. Strengthening the use of graphics while seeking innovation from tradition is what VI designers need to think about. Starting from the background of the era of reading pictures, this paper expounds the performance ability of graphics in VI design in this era, discusses how to make graphics work better on VI design and seek innovative forms in VI design graphics.