动漫IP打造与漫画“试错”

Discussion on Animation IP Creation and Comic“Trial Error”

中国动漫产业正由前期粗放型发展阶段进入产业转型升级阶段。“内容为王”和“粉丝经济”成为当下的热点,动漫企业纷纷利用IP资源来推进跨产业发展,对优质动漫IP趋之若鹜。在动漫产业结构中,漫画所具有的娱乐性、大众性、低成本、易传播特征相较于动画、游戏、电影、文学等更具备规避资本风险、降低成本的“试错”优势。漫画IP打造可以为中国动漫产业解决缺乏IP、缺少原创、风险巨大等一系列问题,并为集聚产业资本创造良好的机遇和条件。

China ’s animation industry is entering the industrial transformation and upgrading stage from the early extensive development stage.“Content first” and “fans economy” have become the current hot topics and animation companies have promoted cross-industry development by using IP resources one after another and they flock to high-quality animation IP. The comic has the features of entertainment, popularity, low cost and easy propagation in the animation industrial structure, compared with animation, games, movies and literature, it has the “trial error” advantages of avoiding fund risks and reducing costs. Comic IP creation can solve series of problems for Chinese animation industry, like lacking of IP, short of originality and huge risks, and it will create the good opportunities and conditions for agglomerate industrial capital.