UGC作为数据源在旅游研究中的应用综述

Review of UGC as a data source in tourism research

UGC作为数据源在旅游研究中具有信息真实性、反馈及时性、内容丰富性等优势。通过对国内将UGC作为数据源的相关文献的梳理,从研究内容、研究方法两个角度进行评析。在研究内容上,目前主要从旅游目的地形象、决策与消费行为、旅游流、体验行为等方面进行研究。研究方法上,数据获取以网络爬虫为主,数据分析以内容分析法为主。最后,本文从研究范围、数据形式、研究内容、研究方法这四方面提出研究展望。

As a data source, UGC has the advantages of information authenticity, feedback timeliness and content richness in tourism research. Through the combing of relevant literatures that use UGC as a data source in China, it is evaluated from two aspects: research content and research methods. In the research content, the research is mainly carried out from the aspects of tourism destination image, decision-making and consumption behavior, tourism flow and experience behavior. In terms of research methods, data acquisition is dominated by web crawlers, and data analysis is based on content analysis. Finally, this paper proposes research prospects from four aspects: research scope, data form, research content and research methods.