领先用户概念演进及影响后果:研究综述与展望

Concept Evolutions and Impacts of Lead Users: A Literature Review and Prospects

随着市场竞争加剧,企业正在积极寻找合适的用户群体整合进开发与营销过程。领先用户则可以有效地推动企业开发有市场潜力新产品和服务,并能影响随后普通用户的购买决策。基于领先用户理论研究的重要成果,分析了领先用户的概念演进和扩展,对比分析了领先用户与其他用户或员工的异同,全面剖析了领先用户在新产品开发、采用和推广方面的影响后果,深入阐述了领先用户创意评估的流程和方法。最后,对未来研究方向进行了展望,以期为领先用户的未来研究及指导企业与领先用户合作进行新产品开发与营销提供参考。

As market competition intensifies, companies are actively looking for appropriate user groups to integrate into the development and marketing process. Lead users can effectively promote enterprises to develop new products and services with market potential, and influence the purchasing decisions of subsequent ordinary users. Based on the important results of lead user theory research, this paper introduces the concept evolution of the lead user, compares and analyzes the similarities and differences between the lead users and other users or employees, comprehensively analyzes the impact of lead user on new product development, adoption and diffusion, and describes the lead user's idea evaluation processes and methods in depth. Finally, the prospect of future research is prospected in order to provide references for future research of lead user and guide enterprises to cooperate with them in new product development and marketing.