摘要
Journalist: Can you combine your practical work to talk about how to encourage more Singaporeans to travel to China through cultural and tourism integration? Xiao Jianghua: Culture is the soul of tourism and tourism is the carrier of culture. With the principle ol cultural going global, cultural and tourism resources are deeply integrated and the power of China Cultural Center in Singapore and the power of China National rourist Office, Singapore are consolidated to form the effect of l + l >2. Activities including cultural communication and tourism promotion are planned as a whole to form the resultant force of integrated development.