基于超级IP的社会化阅读推广模型与路径设计

Social Reading Promotion Model and Path Design Based on Super IP

【目旳/意义】构建基于超级IP理论的社会化阅读推广模型及路径,探求适应新媒体环境下的社会化阅读推广模式,有利于解决社会化阅读现存的"碎片化阅读"、"浅阅读"、"推广效果差"等问题。【方法/过程】本文基于超级IP的构建视角,将超级IP的概念引入图书情报领域,构造基于超级IP的社会化阅读推广模型,设计社会化阅读推广路径并采用案例将理论方法实例化。【结果/结论】基于超级IP的社会化阅读推广模型试图深化推广内容对用户的影响,从吸引用户创造流量出发对推广内容进行调整更符合新媒体环境下的用户需求,充分利用超级IP的优势,为社会化阅读推广提供了新的思路与方法。

【Purpose/significance】Constructing a social reading promotion model and path based on super IP theory, exploring the social reading promotion model under the new media environment, is conducive to solving the existing "fragmented reading", "Shallow reading", "poor promotion effect" and other issues of social reading.【Method/process】Based on the construction perspective of super IP, this paper introduces the concept of super IP into the field of library and information, constructs a social reading promotion model based on super IP, designs a social reading promotion path and instantiates the theoretical method by using cases.【Results/conclusions】The social reading promotion model based on super IP tries to deepen the influence of promotion content on users. From the perspective of attracting users to create traffic to promote the content is a better method to meet the needs of users in the new media environment, making full use of super IP, providing new ideas and methods for social reading promotion.