社交媒体对科学研究的影响机制初探——基于一项全国抽样调查数据的分析

An Explorative Study on the Impacts of Social Media upon Scientific Research

本文基于一项面向科研人员的全国性抽样调查数据,描述了我国科研人员使用一般社交媒体(微博、微信)、知识型社交媒体(知乎、果壳网)和学术型社交媒体(科学网、小木虫和Research Gate)的情况,并基于多元回归模型分析了使用各类社交媒体对科研人员学术社会网络及学术生产力的影响。分析结果显示,一般社交媒体和知识型社交媒体对扩展科研人员学术社会网络有显著正向影响,但对提高以论文为代表的学术产出没有显著影响;学术型社交媒体对扩展学术社会网络和提高学术产出都有积极影响。

Based on a national-wide sampling survey, this article describes how Chinese researchers use various types of social media, including "general SNS" like Weibo and Wehcat, "knowldege based SNS" like Zhihu and Guokr, and "academic SNS" like ScienceNet, Muchong and ResearchGate. By employing Logistic Regression and Negative Binomial Regression Models, the impacts of the usage of various SNS upon researchers’ academic social network and academic production are analyzed. The analytic results show that the usage of "general SNS" has significant positive effects on researchers’ academic social network while no significant effects on the academic production, and the usage of"academic SNS" has significant positive effects on both social network and academic production.