全域旅游视域下文山传统药市的保护与发展研究

Research on Conservation and Development of Wenshan Traditional Herb Market from the Perspective of Comprehensive Tourism

传统药市是人们在长期历史实践过程中创造的能满足医药需求并弥补当地商品交换不足的文化体。随着现代化发展,传统药市的传承和发展面临诸多问题,迫切需要得到重视和保护。分析了云南文山传统药市的基本现状,并结合当地特色与优势,从全域旅游视域下,提出了传统药市保护和发展的几点策略:①系统开展民族医药调查;②加强服务设施配套与管理;③发挥"旅游+"功能;④培养各型技能人才;⑤进行全媒营销宣传。

Traditional herb market was a kind of cultural form created by people in the course of long-term historical practice,which could meet the needs of medicine and made up for the shortage of local commodity exchange. With the development of modernization,the inheritance and development of traditional herb market became more and more fragile,so the market needed urgent attention and protection. This paper deeply analyzed the basic status of Wenshan traditional herb market,and put forward some strategies for its conservation and development from the perspective of comprehensive tourism,combining with local characteristics and advantages. These strategies were as follows:①Carrying out ethnic medicine survey.②Strengthening the matching and management of tourism service facilities.③Giving full play to the"tourism plus" function.④Training various types of skilled personnel.⑤Carrying out all-media marketing propaganda.