闽南地区歌仔戏受众调查研究

A Survey Research on the Audience of Gezi Opera in Southern Fujian

2018年采用问卷星的形式对闽南地区歌仔戏受众进行网络问卷调查,运用传播学、统计学、文化人类学等研究方法,整合问卷调查、田野调查的客观数据,对观众性别、籍贯、年龄、受教育水平、职业、态度、偏好特征等因素进行综合分析,研究其对舞台演出市场的影响,梳理、归纳被试眼中歌仔戏存在的问题及建言,对如何培养新生代观众尝试提出参考意见,以期为闽南地区歌仔戏市场的未来走向提供新的视角。

An online questionnaire survey was conducted on the audience of gezi opera in southern Fujian in 2018.By using the methods of communication, statistics and cultural anthropology, the objective data of questionnaire survey and field survey were integrated. The audiences’ genders, origins, ages, education levels, occupations, attitudes and preference characteristics were surveyed and their influence to the stage performance market was studied. By sorting out and summarizing the problems and suggestions of Gezi Opera in the eyes of the audiences, the paper tries to provide some suggestions on how to train the new generation audiences of Gezi Opera in order to provide a new perspective for the future trend of Gezi Opera market in southern Fujian.