韩国农特产品共同品牌建设对我国的启示

Enlightenment of Korea’s Agricultural Special Products Co-branding Business to China

韩国农特产品共同品牌建设方面的积极探索,为我国完善农产品品牌体系、提升区域特色农产品市场竞争力提供有益借鉴和参考。基于对韩国农特产品共同品牌内涵界定、系统阐释和梳理分析韩国农特产品共同品牌运营与管理的内容和方式,结合我国农产品品牌建设现状、问题及产生原因,提出应在强化农特产品共同品牌顶层设计、建立健全农特产品共同品牌认证标准、实现农特产品共同品牌差别化定位、完善农特产品共同品牌法律法规等方面,加强我国农特产品区域公用品牌运营管理,以期为提升我国农特产品区域公用品牌竞争力和实现农民增收提供借鉴。

Active exploration of the common brands building of Korean agricultural special products,provided useful reference for perfecting the agricultural products brand system of china and improving the market competitiveness of regional characteristic agricultural products. On the basis of defining the connotation and making a systematic explanation of the common brands of Korean agricultural special products, combing and analyzing the contents and methods of the operation and management of the common brands of Korean agricultural products, combining Chinese agricultural products brand building status,problems and causes, the operation and management of the regional common brands of agricultural special products should be strengthened in terms of strengthening the top brand design of the common brands of agricultural special products, establishing and improving the common brands certification standard of agricultural special products, realizing the differential positioning of common brands of agricultural special products and perfecting the common brands legal law of agricultural special products, in order to provide reference for improving the competitiveness of regional common brands of agricultural special products of china and increasing farmers’ income.