目的论视域下景区公示语误译探析——以甘肃西和晚霞湖景区为例

Research on the Errors of English Translation of Public Signs in Light of Skopostheorie:A Case Study of Wanxia Lake

公示语是指在公共场所展示的文字及图形标志,具有发布信息和传达指令的功能。本文在总结国内以往公示语翻译经验的基础上,从功能主义目的论的角度,以甘肃西和境内的晚霞湖4A级风景区为例,对公示语应用失误展开深入探索。笔者认为,景区公示语译文的规范与否,对景区的形象建设和发展有着重要的影响,应该引起相关部门的重视。

Public signs, especially public signs in tourism attractions, have a significant impact on the foreigners' first impression on our country. Foreigners can get a quick glimpse at our culture and customs through their forms. For this reason, a serious and prudent attitude to the importance of English translation of public signs should be taken. Under the guidance of Skopostheorie, this paper attempts to analyze the errors and causes of English translation of public signs in Wanxia Lake Scenic Site. Afterwards, it presents that target language should be concerned as the core problem during the process of translation. At the end, some solutions to these errors are proposed.