冬奥会背景下中国冰雪体育旅游升级路径研究

Research on the Upgrade Path of Chinese Ice and Snow Sports Tourism under the Background of Winter Olympic Games

中国冰雪体育旅游属于一项新兴的产业,近年来迎来了跨越式发展,已形成一定的规模,但它仍有较大的发展空间。2022冬奥会的筹办工作极大地提升了人们对中国冰雪体育旅游的关注度,给中国冰雪体育产业的飞速发展带来了新的发展契机,成为驱动中国冰雪体育产业发展的新动力,也给中国冰雪体育旅游创造了史无前例的、全新的发展空间。结合现阶段中国冰雪体育旅游发展实际情况,运用实地考察、专家访谈法、文献资料等研究方法,提出目前中国冰雪体育旅游发展应着手于承办冰雪体盲赛事、打造冰雪体育旅游品牌、开展冰雪文化节庆活动、普及冰雪运动、获得政府大力扶持等路径进行升级改造。为促进中国冰雪体育旅游持续、快速、稳定、健康发展助力,为学术界研究我国冰雪体育旅游提供借鉴,为冰雪体育旅游相关管理部门制定科学的、规范的、完善的政策法规提供参考。

China's ice and snow sports tourism belongs to an emerging industry. In recent years,it has leaped into a leap-forward development and has formed a certain scale, but it still has a large room for development. The prepaiations for the 2022 Winter Olympics have greatly enhanced people's attention to China's ice and snow sports tourism, which has brought new development opportunities to the rapid development of China's ice and snow sports industry,and has become a new driving force for the velopmenl of China's ice and snow sports industry. China's ice and snow sports tourism has created an unprecedented new development space. Combining the actual situation of China's ice and snow sports tourism development at the present stage, using field research,expert interviews,literature and other research methods,it is proposed that the current development of China's ice and snow sports tourism should stall lo conduct ice and snow sports events, create ice and snow sports tourism brands, and launch ice and snow culture festivals ctivities, popularization of snow and ice, and support from the government for upgrading and transform. In order to promote the sustained yrapid f stable and healthy development of China's ice and snow sports tourism, it provides reference for academic circles lo study China's ice and snow sports tourism, and provides reference for lhe policies and regulations of scientific, normative anti perfect for the relevant departments of ice and snow sports tourism.