粉丝文化研究简史:历史脉络、理论梳理与趋势探析

A Brief History of Fan Culture Research : Historical Context, Theoretical Outline and Trend Prediction

粉丝文化是西方媒介文化研究中的重要课题,也是近十几年来中国文化研究的重要领域。以趣缘为纽带的粉丝通过对原始文本的积极重构,将符号性原材料转化为与自己社会情境相关的意义和快感,创造出自己的独特文化。并通过情感交互、意义阐释、社群规范等塑造和维系社群。随着媒介技术和娱乐产业的迅猛发展,这种圈层文化日益复杂和丰富,并显现出跨学科式的发展方向。本文作者对中国知网期刊数据库中2005--2018年收录的、主题词为“粉丝(迷)文化”的相关文献进行分析,并研读粉丝研究相关著作,试图梳理中西方粉丝文化的研究脉络和理论取向,并针对新特征新现象进行研究趋势展望。

Fan culture is an important topic in western media culture research and is also an important field of Chinese culture research in recent decades. Fans who are bound by interest create a unique culture by transforming the symbolic raw materials into meanings and pleasures related to their own social contexts through the active reconstruction of the original text. At the same time, they shape and maintain the fan community through emotional interaction, meaning interpretation, and community norms. With the rapid development of the media technology and entertainment industry, this community culture is increasingly complex and rich, and shows a tendency of interdisciplinary development. In this paper, the author analyzes the relevant literature on the topic of "fan culture" in the CNKI from 2005 to 2018, and studies the related works of fan research, trying to sort out the research context and theoretical orientation of Chinese and western fan culture, and to forecast the trend of new features and new phenomena.