摘要
在乡村振兴背景下,小作坊生产与客户个性化定制的需求相结合,产生了新兴的C2M电子商务交易模式。C2M交易缺乏具有第三方公信力的中介作为交易担保,使得交易行为难以有效进行。本文提出在物联网技术的基础上,采用共识机制原理,建立去中心化的自发治理机制,以采集并存储交易节点在对等网上全网中的信用声誉值。自发治理机制采纳全网节点对单个节点的评价,能有效确保C2M交易行为在公正、共赢的前提下顺利进行。
In the context of rural revitalization, the combination of small workshop production and customer customization needs has produced a new C2 M e-commerce transaction model. C2 M transaction lacks third party credit intermediaries as transaction guarantees, making trading behavior difficult to carry out effectively. Based on the Internet of Things technology, this paper proposes to establish a decentralized spontaneous governance mechanism to collect and store the network credit reputation value of transaction nodes. The spontaneous governance mechanism can help C2 M transactions to proceed smoothly on the premise of fairness and win-win by adopting the evaluation of the whole network node to a single node.
作者
郁榕睿
黄章树
吴春琼
YU Rong-rui;HUANG Zhang-shu;WU Chun-qiong(Business College,Yango University,Fuzhou Fujian 350015)
出处
《数字技术与应用》
2019年第4期47-51,共5页
Digital Technology & Application
基金
福建省社会科学规划项目“大数据背景下的电商企业客户行为分析及社交营销模式研究”(项目编号:2014 B217)
福建省“大数据商务智能福建省高校工程研究中心”建设项目(闽教科〔2018〕90号)
关键词
C2M自发治理机制
物联网
全网信用积累
C2M spontaneous governance mechanism
Internet of things
credit accumulation in the whole network