少儿国学读物出版的思路探索与对策研究

New Exploration and Approaches of The Publication of Chinese Classic Readings for Children and Teenagers

文章从少儿国学读物出版的现状与必要性出发,从现实问题入手,讨论当前少儿国学读物出版的新思路,并结合行业发展的趋势进行有效的对策研究。文章认为促进少儿国学读物发展,需要在选题策划层面深入理解按需出版,在编辑加工层面提升图书的趣味性与参与感,在行业营销层面充分发挥出版文创的功能,促进少儿国学读物出版品牌的形成和途径的多元化发展。

This article starts from the present situation and the necessity for the publication of children and teenagers’ readings in Chinese classics, discusses the new ideas for the publication based on the realistic problems, and puts forward effective countermeasures in the light of the publishing industry’s future. The article believes that promoting the development of children and teenagers’ readings in Chinese classics requires in-depth understanding of on-demand publishing at the level of topic selection and planning, enhancing the interest and participation of young readers at the level of editing and processing, and giving full play to literary creation at the level of marketing. More importantly,encouraging innovative brand building approaches and diversifying the publication channels are conducive to the prosperity of the publication.