移动图书馆情景感知信息推荐服务用户接受行为研究

Research on User Acceptance Behavior of Awareness-based Information Recommendation Service in Mobile Library

[目的/意义]基于多理论假设,为移动图书馆平台提供基于情景感知的信息推荐服务提供理论和实证依据,以丰富移动图书馆个性化服务的内容。[方法/过程]结合技术接受行为理论、创新扩散理论和感知风险理论,构建基于情景感知的信息推荐服务用户接受行为影响因素模型,并运用逻辑回归方法进行实证研究。[结果/结论]情景感知信息推荐服务作为移动图书馆信息服务的新方式,有着个性化的显著优势。同时,技术和设备的兼容为移动图书馆情景感知信息推荐服务提供了外部动力和重要保障。

[Purpose/significance] Based on the multi-theoretical hypothesis, this study provides a theoretical and empirical basis for the information service of intelligent libraries.[Method/process] Combining the theory of technology acceptance behavior, innovation diffusion theory and perceived risk theory, this paper constructs a model of influencing factors of user acceptance behavior of information recommendation service based on context awareness-based perception, and makes an empirical study using logistic regression method.[Result/conclusion] The results show that although users pay attention to the usefulness, ease of use and compatibility of the recommendation service based on situational awareness information, they also pay attention to the protection of privacy such as situational information.