用户感知视角下影响知识付费平台信息资源质量的因素分析

Analysis of Factors Influencing Information Resources Quality of Knowledge Payment Platform from the Perspective of User Perception

[目的/意义]当前知识付费平台如何以最高的效率为用户提供最有价值的信息成为各方十分关注的问题,分析知识付费平台信息资源质量的影响因素,对于促进知识付费行业健康发展具有重要意义。[方法/过程]以"知乎""得到"等主要知识付费平台为调研对象,从在线用户对知识付费感知的角度,在网络调查与文献资料收集的基础之上,利用数据分析探寻影响知识付费平台提高知识与信息资源质量的主要因素,提出促进知识付费平台提高信息资源质量的可行性措施。[结果/结论]分析发现,未来知识付费平台的重点将从对内容的开发转向用户群体的争夺,并沿垂直领域发展,与其他各大商业平台进一步融合,视频将成为平台新的经济增长点。多元化、高效率、流水化的内容将成为推动知识付费平台为用户提供高质量的信息资源的核心动力。

[Purpose/significance] At present, how to provide users with the most valuable information with the highest efficiency has become a concern of all parties. It is of great significance to analyze the influencing factors of the information resources quality of knowledge payment platform for promoting the healthy development of knowledge payment industry.[Method/process] Taking the main knowledge payment platforms such as "knowing" and "getting" as research objects, from the perspective of online users' perception of knowledge payment, and on the basis of network investigation and literature collection, this paper explored the main factors affecting the quality of knowledge and information resources by data analysis, and put forward feasible measures to promote the quality of information resources by knowledge payment platforms.[Result/conclusion] It is found that in the future, the focus of knowledge payment platform will shift from content development to competition among user groups, and develop along the vertical field. Video will become a new economic growth point of the platform, further integrating with other major commercial platforms. Diversified, efficient and streamlined content will be the core driving force to promote knowledge payment platform to provide users with high-quality information resources.