中国跨境电商发展的影响因素研究

A Study of Factors That Affect the Development of China Cross-Border Electronic Commerce

跨境电子商务是新兴的对外贸易模式,未来将成为拉动经济增长的新引擎,研究影响中国跨境电商发展的因素具有重要的现实意义。基于现有研究成果和中国实际情况,针对目前中国跨境电商在发展中存在的诸多问题,提出了五个可能影响中国跨境电商发展的因素:互联网普及率、电子商务直接就业人数、物流发展水平、跨境电商企业数以及国家政策。采用多元回归法进行验证,研究结果表明:国家政策、互联网普及率和物流发展水平是最重要的影响因素,三者水平的提高可以促进跨境电商的发展。根据实证结果提出了相关部门完善立法,保障交易安全、培育互联网人才、加大国家政策的扶持与监管力度等推动中国跨境电商发展的政策建议。

As an emerging foreign trade model, cross-border electronic commerce will become a new engine for economic growth in the future. Therefore, it is of realistic significance to study the factors affecting the development of cross-border e-commerce in China. According to current research achievements and actual situations in China, five factors that probably affect the development of cross-border e-commerce in China are put forward in terms of a few problems existing in the current development, which involve the Internet penetration rate, direct e-commerce employees, the level of logistics development, the number of cross-border e-commerce companies and the national policy. With the verification by the multivariate regression method, the research shows that the national policy, the Internet penetration rate and the level of logistics development are the most important influencing factors, and the improvement of their levels can promote the development of cross-border e-commerce.According to the empirical results, some policy countermeasures are put forward to improve the legislation, ensure the transaction security, foster the Internet talents, and increase support and supervision of national policies so as to push the further development of China cross-border electronic commerce.