自媒体环境下高校网络舆情危机管理探讨

A Discussion on the Crisis Management of Internet Public Opinion in Colleges and Universities under the Environment of Self-media

自媒体环境下高校网络舆情呈现出突发性、广泛性、匿名性等特点。近年来,高校应对网络舆情积累了一些行之有效的做法,但是仍然存在处理方式单一、舆情监管机制不健全等问题。高校应建立新型的舆论引导机制、及时有效地回应网上舆论、建立完善的网络舆情预警监测机制等,加强高校网络舆情危机管理。

Internet public opinion in colleges and universities is characterized by suddenness, universality and anonymity under the environment of self-media. In recent years, colleges and universities have accumulated some effective ways to deal with Internet public opinion, but there are still some problems, such as single way of handling, imperfect supervision mechanism of public opinion and so on. Colleges and universities should establish a new guidance mechanism of online public opinion, timely and effectively respond to online opinions, establish a sound early warning and monitoring mechanism of online public opinion, so as to strengthen crisis management of Internet public opinion in colleges and universities.