融媒体环境下高校宣传思想工作探究

Research on Propaganda and Ideological Work in Colleges and Universities under the Environment of Media Convergence

宣传思想工作为国家立心、为民族立魂,是党的一项极端重要的工作。高校宣传思想工作事关党对高校的领导,事关全面贯彻党的教育方针,事关中国特色社会主义事业后继有人,是一项战略工程、固本工程、铸魂工程。随着互联网的发展、新媒体的兴盛,融媒体环境逐步形成,对高校宣传思想工作产生了深刻的影响,传统的师生关系受到挑战,信息交互模式被颠覆,意识形态阵地的争夺愈演愈烈。新时代高校宣传思想工作应积极应对时代的考验,应该着力理念的更新、改进内容的呈现、实现话语体系的转换以及优化平台的建设。

As the vital work for the country and for the nation, propaganda and ideological work is an extremely important work of the Party. The propaganda and ideological work of colleges and universities is related to the Party's leadership over colleges and universities. It is related to the full implementation of the Party's educational policy, as well as the successors to the cause of socialism with Chinese characteristics. It is a strategic project, a solid project, and a soul-casting project. With the development of the Internet, the new media has prospered, and the media convergence environment has gradually formed. It has had a profound impact on the propaganda and ideological work of colleges and universities. The traditional teacher-student relationship has been challenged, the information interaction model has been subverted, and the ideological position has become more and more fierce. The propaganda and ideological work of colleges and universities in the new era should actively respond to the test of the times. We should focus on updating the concept, presenting the content, realizing the transformation of the discourse system and optimizing the construction of the platform.