赣州城市形象宣传片的多模态话语分析

Multimodal Discourse Analysis of the Image Promo of Ganzhou City

本文结合Kress & van Leeuwen视觉语法框架和Painter等人的视觉叙事框架,主要将Kress互动意义分析框架中的接触系统改为Painter等人的聚焦系统,构图意义系统中的信息值系统改为Painter的版面布局系统,从再现意义、互动意义和构图意义三个方面阐释城市宣传片的表意机制。

Combining the visual grammar framework of Kress & van Leeuwen and the visual narrative framework of Painter et al., this paper mainly changes the contact system in the interpersonal meaning analysis framework of Kress to the focusing system of Painter et al., and changes the information value system in the compositional meaning system to the page layout system of Painter, elaborating the meaning expression mechanism of city promos from such three aspects as representational meaning, interpersonal meaning and compositional meaning.