大学生思想政治教育微信新通道的策略构建

Strategic Construction of the New Channel of Wechat in Ideological and Political Education for College Students

微信作为信息时代的主要产物,已经被大多数人普遍认可与使用。微信拉近了人与人之间的距离,也给人们的日常生活和工作带来了极大的便利。但对于高等院校而言,其肩负着教育学生的职责,而微信中一旦传播不良的信息,势必会影响大学生的健康成长,同时也影响大学生思想政治教育效果。基于此,分析在微信公众平台中有效进行大学生思想政治教育的方法,对于提高各大高校思想政治教育效果和引导大学生建立正确的价值取向意义重大。

As the main product of the information age,Wechat has been widely recognized and used by most people. Wechat has shortened the distance between people and brought great convenience to our daily life and work. But for colleges and universities,they shoulder the responsibility of educating students,and once the bad information is disseminated in micro-letters,it will inevitably affect the healthy growth of college students,but also affect the effect of ideological and political education of college students. Based on this, this paper analyses the effective methods of ideological and political education for college students in the Wechat public platform,which plays a significant role in improving ideological and political education effect in colleges and universities and guiding college students to establish a correct value orientation.