“互联网+”时代体育场馆的智能化经营——基于时空契合的视角

Intelligent Management of Sports Stadiums and Gyms in Internet Era

在“互联网+”时代背景下,体育场馆经济时空和物理时空原本高度契合的状态正在不断发生改变,经济时空的内涵与外延正在突破物理时空的约束向外延伸。从时空契合变化的视角着手,阐释了体育场馆创新经营过程中的营销模式、服务模式、盈利模式、价值创造模式和要素支撑体系,认为互联网环境下的体育场馆创新经营具有跨越时空和地域限制的特性,能打破体育场馆的物理时空约束、改变体育消费地点和延长体育消费时间,从而实现智能化升级经营,达到经济效益和社会效益的双赢。

In the internet era,the state that the economic space and time and physical space and time of stadiums and gymnasiums are highly compatible is constantly changing,and the connotation and extension of economic space and time are breaking through the restriction of physical time and space.From the perspective of the change of time and space,this paper explains the marketing mode,service mode,profit mode,value creation mode and element support system in the process of innovative management of stadiums and gymnasiums.It is proposed that the innovative management of sports stadiums and gymnasiums in the Internet environment has the characteristics of crossing space and time and regional restrictions,breaking the physical space and time constraints of sports stadiums and gymnasiums,changing the place of sports consumption and prolonging the time of sports consumption,so as to realize Intelligent upgrading management to achieve a win-win situation of economic and social benefits.