基于VFM的江西红色文化产业项目PPP融资模式研究

The Applied Study of PPP Model on Red Cultural Industry in Jiangxi Province: A Study Based on VFM

在中国的文化产业领域之中,旅游业已经是一个越来越重要的地位。江西省政府结合江西省情从实质出发,建设并确立了“一个后花园,三个基地”的战略地位,后来分别在2001年2002年下发了两个一号文件,提出将文化产业特别是红色的文化产业作为江西的支柱产业来发展,把发展红色旅游这一个目标纳入国民经济计划,红色旅游在江西省发展的气氛越来越浓厚,经济效益也是越来越肉眼所见。在政府高度重视、目标明确、思路、战略规划完善下,江西便打响了红色旅游的枪声。然而,换成文化产业的方向来看,由于观念的缺失、体制和机制的缺陷、乃至地方经济利益冲突等,从而引起红色资源的开发和利用不充分,所以红色文化资源经济收入依然处于低下水平。PPP模式也就是政府与社会资本相结合的模式将有效解决这一种现实状况。本文首先对我省红色旅游发展现状进行阐述和分析,其次对我省引进PPP项目的可行性和必要性进行研究分析,最后确认VFM评价体系,对PPP项目的江西红色文化产业进行评价分析。

Since tourism was nationally categorized into the field of cultural industry, Jiangxi province has started to ensure a strategic heft as "establishing three touring bases and one back-garden". Against such a backdrop, two files were successively issued in 2001 and 2002 that expounded clearly tourism, especially Red Tourism, would be fostered as a pillar industry and new economic growth point around the province and that the plan of developing Red Tourism shall be put into Jiangxi’s blueprint of boosting national economy. Such steps have greatly strengthened the efficiency of the province’s Red Tourism development. Consequently, under the provincial government’s stress and the well-arranged strategic planning, Jiangxi’s Red Tourism Plan has now earned the whole nation’s attention. However, from the perspective of cultural industry, hardly can the resources for red tourism be fully exploited and the overall income from red tourism still stays low, the reason of which is mainly the defect of system and mechanism and the lack of passion of the People toward Red Culture and even regional economic conflicts. The PPP mode, i.e. Public-Private-Partnership, will effectively solve the problem that the Red Culture resources in Jiangxi Province is not fully developed and utilized. The paper systematically studies the operation mode of the PPP project of Jiangxi Red Culture Industry based on VFM and thus makes its own contribution to promoting the development of Red Tourism Industry in Jiangxi.