低碳背景下政府与旅游景区、旅行社合作策略研究

Research on Cooperation Strategy between Government, Tourist Attraction and Travel Agency under the Background of Low Carbon

作为缓解旅游开发与环境保护之间矛盾的有效途径,低碳旅游受到广泛关注。利用微分博弈理论对低碳旅游系统中政府和旅游景区、旅行社的合作问题进行动态研究,对比分析了非合作契约和成本分担契约下政府、旅游景区、旅行社的最优策略、最优收益以及低碳旅游系统的整体收益情况。结果表明,成本分担是提高旅游企业低碳努力水平、低碳旅游系统各方及系统整体收益水平的有效激励机制。

As an effective way to alleviate the contradiction between tourism development and environmental protection, low-carbon tourism has attracted wide attentions. Differential game theory is used to conduct dynamic research on the cooperation between the government, tourist attraction and travel agency in the low-carbon tourism system. The optimal strategies and optimal profits of the government, tourist attraction and travel agency are compared and analyzed under the non-cooperative contract and cost-sharing contract. The results show that cost sharing is an effective incentive mechanism to improve the low-carbon effort levels of tourism enterprises, the optimal profits of the low-carbon tourism system parties as well as the total profit of the system.