在校大学生背景因素对创业态度和创业意向影响研究

Study on the Influence of College Students’ Background Factors on Entrepreneurial Attitude and Intention

以305名广州地区大学生为被试样本,探究了在校大学生个体背景、家庭背景和创业教育对创业态度、创业意向的影响,结果表明:广州地区大学生创业意向处于中等水平,创业态度和意向较少地受到家庭背景和个体背景中客观因素的影响。创业教育应实施分类管理,建立立体式的创业教育模式;搭建创业型勤工助学实践平台;更多地关注大学生个体与高校、社会的创业互动,提升其创业意向。

This paper uses305 college students in Guangzhou as the sample and explores the influence of individual background, family background and entrepreneurship education on entrepreneurial attitude and intention of college students. The results show that the entrepreneurial intention of college students in Guangzhou is at a moderate level. College students’ entrepreneurial attitude and intention are less affected by family background factors and objective factors among individual background factors. The article inspires us the entrepreneurial education should implement classification management ,establish a stereoscopic model of entrepreneurship education, build entrepreneurial work-study practice platform and pay more attention to the entrepreneurial interaction between college students, colleges and society, hence enhancing college students’ entrepreneurial intention.