新商科“理实一体”课程教学在“产教融合”中的实施——以“推销原理与技巧”课程为例

The Application of Theory in Practice in New Business Discipline in the Integration of Production and Education——Taking the course "Principles and Techniques of Marketing" as an example

新商科“理实一体”课程教学延伸到“产教融合”,就是让学生在教师和企业一线员工共同指导下通过校内实训和企业实习的完全对接,顺利实现课程目标向职业能力素养的转化。校内实训依据企业工作岗位定学习任务,企业实习则深化岗位学习,重点培养工作能力和职业素养。教学工作从模拟到实操连贯渐进,使学生全程参与体验、探究。陕西“双一流”高职专业建设背景下,“推销原理与技巧”课程教学的实现方式证实了“理实一体”课程在“产教融合”中具有良好的应用效果。

The"Theory Course in Reality Teaching"in new business discipline in colleges and universities extends to"the integration of production and education",which is to enable students to achieve the transformation of curriculum goals to vocational competence through the complete connection of practical training and enterprise practice under the joint guidance of teachers and first-line employees.The actual training in the school is based on the enterprise work position,and the enterprise internship deepens the post learning and focuses on cultivating work ability and professional literacy.Teaching work from simulation to practice is consistent and gradual,so that students participate in the entire experience and exploration.Under the background of the construction of"Double First Class"in Shaanxi Province,the realization of"Principles and Techniques of Marketing"proves that the course teaching of Theory in Practice has a good application effect in the integration of production and education.