基于模糊评价法的赏花产业链延伸研究——以盐城市为例

Research on the Extension of Yancheng Flower Industry Chain Based on Fuzzy Assessment Method

基于熵权法与综合模糊评价法,通过专家调查问卷提炼出相关评价指标体系,以构建盐城赏花产业链的评价模型。基于产业链评价模型,分别从产业链的长度、宽度、厚度及关联度四个方面对盐城赏花产业链的发展作定量分析与实证研究。研究结果表明,其综合得分为61.72,为较满意的等级,表明近年来盐城赏花产业虽然取得了较大进步,但距离上限80分甚远,因而存在较大的上升空间。基于此,为实现赏花产业链的有效融合,分别从横向外延式拓展、纵向内涵式延伸和横纵复合式整合式三个方面提出盐城赏花产业发展的优化路径与对策,为提升产业整体竞争力、加速产业健康发展提供建设性的意见与建议。

Based on entropy weight method and comprehensive fuzzy evaluation method,the relevant evaluation indices were extracted through expert questionnaire,with the evaluation model of Yancheng flower industry chain being established.On the basis of the model,quantitative analysis has been made from the industrial chain length,width,thickness and correlation respectively.The result shows that the comprehensive score is 61.72,which is a satisfactory grade.Although the Yancheng flower industry has made great progress in recent years,the distance is far from the upper limit of 80.Moreover,optimization path and countermeasures have been put forward from horizontal,vertical and complex extensions,so as to provide constructive advice and suggestions for the enhancement of the overall competitiveness and the acceleration of the healthy development of the industry.