乡村生活价值的再发现及实现路径

Re-Discovery and Attaining Routes of Rural Life Value

以搞城市经济的思维和方式搞乡村产业,必然会使乡村特有的财富价值不能被认识。从生活经济学看乡村,乡村产业发展最具有竞争力和吸引力的是乡村特有的乡土生活方式。城市是一个高效率生产的地方,但乡村是一个以低成本满足正在兴起的生态消费、文化消费、养生消费的好地方。乡村具有城市不具备的乡土文化、可再生资源、自然资本、社会资本等四大禀赋资源,这是乡村生活方式的独特价值和魅力所在。经营乡村生活这种特殊产品,最优的商业模式,不是乡村酒店,也不是人造的田园综合体,而是农民创造的农家乐。

Special rural treasure cannot be well known if we develop rural industry through the way of making city economy. From the perspective of life economy, the most attractive point of rural industry is their special rural lifestyle. City is a high-efficiency production place, on the contrary, rural area is becoming a good place of ecological consumption, cultural consumption and well-being consumption, which holds the characteristics of renewable resources, natural capital, rural culture and social capital. Running the special goods of rural life is neither from rural hotels, nor from artificial farming compounds, but through Agritainment.