利用微信公众平台提升高校党风廉洁教育质量

Improving the Quality of Integrity Education in Higher Education Institutes with WeChat Public Platform

随着新媒体时代的到来,微信在高校党员干部和师生中的使用日益普及,这为利用微信公众平台开展党风廉洁教育提供了可能。高校党风廉洁教育微信公众平台具有拓展时空边界、降低经济成本、深化实质效果的三维价值优势,有助于高校廉洁意识入脑入心、入心入行。但是目前高校党风廉洁教育微信平台运行面临高校师生关注度欠缺、活跃度不够、参与互动率偏低三个问题。解决这些问题要采取精确定位选准教育切入点、精心谋划提升互动参与程度、精细协作协同联动形成合力、精心运营打造品牌效应等手段。

With the arrival of the new era of new media,WeChat is extensively popular within Party members,cadres and working staff and the students,providing great potential to initiate Party style and integrity education on the platform of WeChat.The platform is advantageous as regard the expansion of temporal and spatial boundaries,the reduction of economic costs,and enhanced effectiveness,helpful for the sense to infiltrate the spirit and the heart.Three issues worth attending to in the operation of such a platform,namely,the lack of enough followers,insufficient activity,and scarce interactivity.For the resolution of such issues,precise positioning of entry points,meticulous planning to improve interactivity,accurate cooperation for the formation of the joint force,and fastidious forging of the brand-name effect,etc.