微信社区信息行为研究——基于“信息场”理论

The Research of Information Behavior on Wechat Community——Based on Information Grounds

虽然微信被广泛使用和研究,但微信在人们日常信息交流中的功能和作用仍然有待进一步探索,文章使用“信息场”理论对微信社区信息行为进行研究。主要采用质性研究方法对85个参与者通过面对面或电话进行访谈,将访谈内容转化成文本后作内容分析。发现基于物理空间提出的“信息场”理论同样适用于网络空间;朋友圈中嵌套关系圈的独特现象与中国传统“圈子”文化及心理有关;不同互联网思维模式决定社交媒体的功能差异;微信是私人性与公共性混杂的社交平台。

Although WeChat is widely used and researched, the function and role of WeChat in people's daily information exchange still need further exploration. This paper uses the "Information Grounds" theory to study the information behavior of WeChat community. The qualitative research method was used to interview 85 participants through face-to-face or telephone, and the content of the interview was transformed into text for content analysis. The "Information Grounds" theory based on physical space is also applicable to cyberspace. The unique phenomenon that a user's Friends Circle can be divided into multiple relationship circles is related to the traditional "circle" culture and psychology in China. Different Internet thinking patterns determine the difference between WeChat and Facebook. WeChat is a social platform mixed with privacy and publicity.