景区智慧化发展水平测度及空间分布差异研究——以江苏省4A级及以上景区为例

Study on the Level Measurement of Intelligent Development of Scenic Sites and Its Spatial Differences——A Case Study of Class 4A and Above Scenic Sites in Jiangsu Province

从基础建设、服务智慧化、营销智慧化、管理智慧化4个维度构建景区智慧化发展水平测度指标体系;同时运用主客观组合赋权法确定指标权重,以江苏省4A级及以上景区为例,综合测度江苏省景区智慧化发展水平并分析其空间分异特征.研究表明:①江苏省4A级及以上景区智慧化发展整体水平较低,尚处于起步阶段.景区的智慧化发展水平差异明显,且智慧化发展水平与景区等级、景区所在地经济发展水平以及景区类型、旅游收入等因素相关;②江苏省景区整体在单项硬件设施建设上相对较完善,而系统化、综合管控上相对缺乏,景区与社交平台对接较差,对游客的舒适度与满意度关注较少;各景区之间联动发展较欠缺;③景区的智慧化发展水平空间分异显著,市域尺度分布差异的原因在于地方景区知名度、旅游收入与接待人数、景区类型与开发建设时间的不同;④苏南、苏中、苏北三区呈由南到北阶梯状递减的格局,这与地区的经济发展水平以及景区交通区位条件差异相关.

This paper constructs the intelligent development level measurement index system of the scenic sites from the four dimensions of infrastructure construction,service intelligence,marketing intelligence and management intelligence. At the same time,the subjective and objective combination weighting method is used to determine the index weight,and taking class 4A and above scenic sites in Jiangsu Province as an example to comprehensively measure the level of intelligent development of scenic sites and analyze its spatial differentiation characteristics. The research shows the following:Firstly,the overall level of intelligent development of class 4A and above scenic sites in Jiangsu Province is relatively low,and it is still in its infancy. The level of intelligent development of scenic sites is obviously different,and the level of intelligent development is related to the level of scenic sites,the level of economic development in the scenic sites,the type of scenic sites,and tourism income. Secondly,Jiangsu Province ’ s scenic sites are relatively complete in the construction of single -item hardware facilities,and there is a relative lack of systematic and comprehensive control. The scenic sites and social platforms are poorly connected,and less attention is paid to the comfort and satisfaction of tourists. Thirdly,the spatialization level of the intelligent development of the scenic sites is significant,and the difference in the distribution of the urban scale is due to the difference in the visibility of the local scenic site,the tourism income and the number of visitors ,the type of the scenic site and the development and construction time. Lastly,the southern part,the central part and the northern part in Jiangsu Province have a step-by-step pattern from south to north,which is related to the economic development level of the area and the difference in traffic location conditions.