承德市电子商务运营模式与推广策略研究

A Research on the Operation Mode and Promotion Strategy of E-commerce in Chengde

电子商务运营模式是指在网络环境中基于一定技术基础的商务运作方式和盈利模式,它是电商企业盈利的基本手段。自从承德市明确把发展电子商务作为促进产业转型升级,实现绿色崛起的重要手段以来,多家从事电子商务的企业经过几年的发展,根据自己的企业特点形成了各具特色的运营模式,在运营方面积累了宝贵的经验,但也存在着严重的不足。通过对承德市典型电子商务企业的运营模式进行分析,找到其中的不足,更有利于电子商务的发展和地方经济的发展。

E-commerce operation mode refers to the business operation mode and profi t model based on certain technology in the network environment.It is the basic means for e-commerce enterprises to make profi ts.Since the development of e-commerce has been taken as an important means to promote industrial transformation and realize the strategy of green development in Chengde City,many e-commerce companies have developed their own unique operating modes according to their own characteristics and accumulated valuable experience in operation with several years of development.Nevertheless,there are also serious defects.This paper sorts out the types of operating modes adopted by typical e-commerce enterprises in Chengde City,analyzes the reasons why enterprises use these operating modes,and proposes the countermeasures in operation.