价值网络视角下纯电动汽车的破坏性创新研究

Research on Destructive Innovation of Pure Electric Vehicle from the Perspective of Value Network

随着全球化的迅速发展,各行各业的竞争越来越激烈,为寻求自身竞争力的提高,后发企业凭借新的价值网络进行破坏性创新,从而实现对原有企业的冲击或替代。通过市场所要求的性能改善轨线与纯电动汽车技术性能改善轨线的有无交点的方法对我国纯电动汽车开展破坏性创新进行分析,研究发现,虽然充电时间是制约纯电动汽车的最大障碍,但是由于纯电动汽车整个价值网络的支撑和燃油汽车市场的开始衰落,纯电动汽车的破坏性技术已经对燃油汽车市场形成初步的冲击。

With the rapid development of globalization,competition in all walks of life is becoming more and more fierce.In order to improve their competitiveness,late-developing enterprises rely on new value networks to carry out destructive innovation,so as to achieve the impact or substitution of the original enterprises.Through the analysis of the destructive innovation of pure electric vehicles in our country through the method of the intersection between the performance improvement track required by the market and the technical performance improvement track of pure electric vehicles,it is found that although the charging time is the biggest obstacle to the pure electric vehicles,due to the support of the whole value network of pure electric vehicles and the beginning of the decline of the fuel vehicle market,pure electric vehicles The destructive technology of automobiles has made a preliminary impact on the market of fuel automobiles.