检视在线语音直播的新媒体社会责任——基于喜马拉雅FM和荔枝FM的内容分析

Examining the New Media Social Responsibility of Live Online Voice:Content Analysis Based on Himalayan FM and Litchi FM

以新媒体社会责任为理论视角,通过内容分析法检视荔枝FM和喜马拉雅FM两大在线语音直播平台的社会责任,可以发现:两大在线语音直播平台直播主题以音乐、娱乐为主,过于单一,且均出现了媒介暴力问题;从新媒体社会责任的履行情况上看,两大平台在信息生产、社会监督、提供娱乐、协调关系四个指标上的得分较为接近且偏低,新媒体社会责任履行情况均不理想。

From the theoretical perspective of new media social responsibility, this paper investigates the social responsibility of two network audio broadcast platforms, Litchi FM and Himalayan FM, through content analysis. The research found that these two live broadcasting platforms are both music and live entertainment, and they are both too monotonous and have the problem of media violence. In terms of the implementation of social responsibility of new media, the two platforms are information production, social supervision and entertainment. The score of the four coordination indicators is relatively close and low. The implementation of the responsibility of new media and social media is not ideal. This paper proposes a new approach to the study of social responsibility of network broadcast media.