基于扎根理论的旅游演艺受众感知维度研究——以《宋城千古情》为例

Research on the Dimension of Audience Perception in Tourism Performing Art based on the Grounded Theory——A Case Study of Eternal Love in Songcheng

旅游演艺是一种在演出场所和受众上都较具指向性和较具特色的艺术表演活动。文章以杭州《宋城千古情》为例,以其网络点评为数据来源,以扎根理论为研究路径,尝试对旅游演艺受众体验的感知维度进行探索。经过多次编码,从原始语句中逐步抽象出29个初始概念、13个范畴和9个主范畴,并构建出一个全新的旅游演艺受众感知维度的理论模型。理论模型主要包括演艺鉴赏、演艺创作、演艺作品和相关体验者四大模块,并基于理论模型的阐释和相关概念的分析提出相应结论和建议,以期为旅游演艺产品的开发和经营管理提供理论依据。

Tourism performing art is a kind of artistic performance that is more directional and more characteristic in both the place of performance and the audience.Taking the Eternal Love in Songcheng from Hangzhou as an example,taking the network commentary as the data source,and taking the grounded theory as the research route,the author attempts to explore the perception dimension of the audience experience of tourism performing art.After repeated encoding,29 initial concepts,13 categories and 9 main categories are abstracted from the original statement step by step;then the author attempts to construct a new theoretical model of the perception dimension of audience experience in tourism performing art.The theoretical model mainly includes four modules,performance appreciation,performance creation,performance works and related experiencers.Based on the elaboration of theoretical model and the analysis of related concepts, corresponding conclusions and suggestions are put forward to provide theoretical basis for the development and management of tourism performing art.