高校文创产品开发与设计研究

Research on the Development and Design ofCultural and Creative Products in Colleges and Universities

高校文创产品作为文化创意产业的重要组成部分,是高校对外宣传、交流、传播的最佳媒介之一,其价值主要体现在精神价值、使用价值、传达价值和纪念价值等几个方面。当前高校文创产品的开发和设计尤其是高职类院校,比较片面和单一,整体处于不成熟待开发状态。济源职业技术学院在开发与设计文创产品过程中,既注重满足师生的生活需求,又展示了学校的办学特色与校园文化,内容丰富,形式新颖,具有较强的可识别性,提升了学校的精神内涵,提高了品牌竞争力。

As an important part of the cultural and creative industry,cultural and creative products of colleges and universities are one of the best media for the external publicity,exchange and communication.Its value is mainly embodied in spiritual value,communication value and memorial value,etc..At present,the development and design of cultural and creative products in colleges and universities,especially in higher vocational colleges,is relatively one-sided and unitary,and the whole is in an immature state to be developed.In the process of developing and designing cultural and creative products,Jiyuan Vocational and Technical College not only focuses on meeting the living needs of teachers and students,but also displays the school's running characteristics and campus culture,with rich contents,novel forms and strong identifiability,which improves the spiritual connotation of the school and improves the brand competitiveness.