基于供求的网络任务定价模型研究

Research on Pricing Model of Network Task Based on Supply and Demand

网络任务随着互联网络的发展而兴起,这种经济行为的定价分析有现实意义.以"拍照"定价任务为对象,在假设任务同质的条件下,对会员与任务定价之间的供求关系进行分析,发现影响任务定价的核心因素是会员与任务之间的距离,建立基础定价模型;根据实证数据证实会员与任务的平均距离对任务定价具有显著影响,分位数回归显示不同分位数上基础定价不同,且边际影响存在显著差异;将会员能力或信誉等类型个人信息加入基础定价模型,构建网络任务的动态定价模型.

With the development of Internet, network tasks have arisen and the pricing analysis of this economic behavior has practical significance. This paper takes "camera” pricing task as the object, analyzes the supply - demand relationship between member and task pricing under the condition of assuming task homogeneity. Results display that the core factor influencing task pricing is the distance between member and task, and establishes the basic pricing model. According to the empirical data, the average distance between members and tasks has a significant impact on task pricing, and the quantile regression shows that the pricing is different based on different quantiles, and the marginal impact is significantly different. Based on the actual situation,the basic pricing model is added to the personal information such as membership ability or reputation to build a dynamic pricing model for network tasks.