大力促进农村电商生态创富发展模式创新研究——基于浙江省丽水市“全域生态”发展研究

On the Innovation of Ecological Wealth-creating Development Mode by Vigorously Promoting Rural E-commerce—— A Case Study of Development of “Macrocosm Ecology” in Lishui City, Zhejiang Province

基于乡村振兴战略实施的重大背景,展望农村电商出现的四大趋势及面临的挑战,分析我国农村电商生态创富的发展现状及存在的主要问题,基于有关理论和浙江丽水市的个案实践研究,回顾“十二五”“十三五”期间丽水农业电商的成就,提出新时代农村电子商务“全域生态”发展模式的三大体系,即生态政策体系全要素、生态产业体系全链条、生态监管体系全过程。

Based on the important background of the implementation of rural revitalization strategy and with the four major trends and challenges of rural e-commerce, this paper analyses the current situation and main problems in the ecological wealth-creating development of rural e-commerce in China. On the basis of the relative theory and the case practice in Lishui City and having reviewed the achievements of agricultural e-commerce in Lishui during the 12th and 13th Five-Year Plan, we put forward the three major systems of the“ macrocosm ecology” development pattern of the rural e-commerce at the new era. Namely, they are the total factors of policy system, the complete chain of ecological industry system and the whole process of the ecological monitoring system.