低成本航空公司航线决策影响因素分析

Analysis of Factors Influencing the Route Decision of Low-cost Airlines

为研究低成本航空公司航线决策的影响,基于OAG数据库中航空公司2011-2017年实际的运营数据,整理构造春秋航空公司航线决策行为的面板数据,通过Probit模型分析航线特征、机场特征、市场需求、市场竞争四个方面的因素对航线决策的影响程度.结果表明,航线距离、春秋航空已服务机场、端点机场规模最小值,以及端点机场所在城市的第三产业产值对春秋航空公司航线决策有显著影响.根据实证结果对低成本航空公司的航线决策提出建议.

In order to study the influence of low-cost airlines' route decision-making, based on the actual operating data of airlines from 2011 to 2017 in OAG database, panel data of airlines' route decision-making behavior of Spring Airlines was organized. The Probit model was established to analyze the characteristics of routes, airport characteristics, market demand and market competition. The impact of the factors on the route decision-making results shows that the route distance, Spring Airlines service airport, and the number of airlines competing at the terminal have a significant impact on Spring Airlines route decisions. Finally, according to the empirical results, corresponding suggestions were made for the low-cost airline route decision.